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A List of Authors and Their Twitter Bios

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Like many independent authors, I'm convinced the path to publishing success begins with a killer Twitter bio. 160 characters are all that stand between us and critical acclaim (and approval from our fathers). Unfortunately, no one has the perfect formula for what you're supposed to put in your bio. Hashtags? Emojis? GPA? Credit Score? Everyone has ideas, but as with most things Twitter, I tend to...

State of the WIP: I Don’t Do That Anymore

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Do you remember a time when there wasn't a crisis every single minute of every single day? Me neither. It seems like the universe is stacked against writers who have a full time job and a precocious, iPad obsessed toddler. And yet, we find a way to persevere, because writing is life, and to not write is to let the next great American novel wither on the vine. It may take a little longer, we may...

Emerging From the Shallow Pool of Amazon Advertising

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woman in swimming pool during daytime

When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...

No One Knows How Marketing Works; Least of All Me

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envelope paper lot

I like to try a different marketing approach with every book I publish, mostly because none of the previous ones seem to work very well. I would love to do the same thing twice, as it would save me time and probably money. From giveaways to paid promotions to chucking books at cars from an I-35 overpass, I've tried it all. And yet, I've still got a few (probably dumb) ideas up my sleeve. With...

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