Tag

Marketing

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Diving head first into the shallow pool of Amazon Advertising

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person jumping to body of water

I independently published my first book in 2004, and since then, I've tried all sorts of services and gimmicks to turn them into best sellers. BookBub, email lists, Facebook ads, Twitter ads, Goodreads ads (when they were still a thing), and after sixteen years, I can tell you that the only ad channel that ever produced meaningful results was Amazon Advertising. And that's why, for the launch of...

I’m not good at graphic design, and here’s more proof

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On paper, the idea of a book trailer makes sense. So much of what we consume on the webernets is in video form, although usually it's in a tiny window with the sound off as we struggle to read the captions. It just so happened the other day that I saw a blog post about creating book trailers, and they mentioned that Canva can do it now. So I loaded up the ol' computer and went to have a look for...

30 for 30: Day 13

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Write, publish, and market books long enough, and you'll find yourself doing all sorts of crazy stuff to show people how much you appreciate their support. That's how I found myself in the backyard one day recording yet another video in a failed web series I called Daniel Says Thanks. I remember...

30 for 30: Day 6

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Today’s 3F3 is of Jon shooting promotional photos for Veneer. This kind of thing can now be done programmatically for free on the web, but in those prehistoric days, this was how you got things done. I chose this photo not for the shoot itself, but because Jon was doing this out of the goodness of his heart. I remember...

Not My Forte

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I can think of dozens of things I might say on my death bed 200 years from now, but one thing I'm sure I won't say is: boy, I wish I'd spent more time marketing. If anything, I will lament how much time and money I spent trying to convince people to read my books instead of actually writing them. In fact, if I'm taking too long to die, just show me 280 accumulated years of Facebook Ads receipts...

photo of Daniel Verastiqui and his writing partner Jetson

Hi.

I'm Daniel Verastiqui.

This is my blog.

I'm a Science Fiction author, so I mostly post about my experiences with writing, publishing, marketing, and self-loathing.

Be sure to check out my books at Amazon!

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