Tag

Marketing

A List of Authors and Their Twitter Bios

A

Like many independent authors, I'm convinced the path to publishing success begins with a killer Twitter bio. 160 characters are all that stand between us and critical acclaim (and approval from our fathers). Unfortunately, no one has the perfect formula for what you're supposed to put in your bio. Hashtags? Emojis? GPA? Credit Score? Everyone has ideas, but as with most things Twitter, I tend to...

Emerging From the Shallow Pool of Amazon Advertising

E
woman in swimming pool during daytime

When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...

No One Knows How Marketing Works; Least of All Me

N
envelope paper lot

I like to try a different marketing approach with every book I publish, mostly because none of the previous ones seem to work very well. I would love to do the same thing twice, as it would save me time and probably money. From giveaways to paid promotions to chucking books at cars from an I-35 overpass, I've tried it all. And yet, I've still got a few (probably dumb) ideas up my sleeve. With...

Diving Head First Into the Shallow Pool of Amazon Advertising

D
person jumping to body of water

I independently published my first book in 2004, and since then, I've tried all sorts of services and gimmicks to turn them into best sellers. BookBub, email lists, Facebook ads, Twitter ads, Goodreads ads (when they were still a thing), and after sixteen years, I can tell you that the only ad channel that ever produced meaningful results was Amazon Advertising. And that's why, for the launch of...

I’m not good at graphic design, and here’s more proof

I

On paper, the idea of a book trailer makes sense. So much of what we consume on the webernets is in video form, although usually it's in a tiny window with the sound off as we struggle to read the captions. It just so happened the other day that I saw a blog post about creating book trailers, and they mentioned that Canva can do it now. So I loaded up the ol' computer and went to have a look for...

30 for 30: Day 13

3

Write, publish, and market books long enough, and you'll find yourself doing all sorts of crazy stuff to show people how much you appreciate their support. That's how I found myself in the backyard one day recording yet another video in a failed web series I called Daniel Says Thanks. I remember...

30 for 30: Day 6

3

Today’s 3F3 is of Jon shooting promotional photos for Veneer. This kind of thing can now be done programmatically for free on the web, but in those prehistoric days, this was how you got things done. I chose this photo not for the shoot itself, but because Jon was doing this out of the goodness of his heart. I remember...

Not My Forte

N

I can think of dozens of things I might say on my death bed 200 years from now, but one thing I'm sure I won't say is: boy, I wish I'd spent more time marketing. If anything, I will lament how much time and money I spent trying to convince people to read my books instead of actually writing them. In fact, if I'm taking too long to die, just show me 280 accumulated years of Facebook Ads receipts...

Read My Books