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book marketing

Emerging From the Shallow Pool of Amazon Advertising

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woman in swimming pool during daytime

When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...

No One Knows How Marketing Works; Least of All Me

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envelope paper lot

I like to try a different marketing approach with every book I publish, mostly because none of the previous ones seem to work very well. I would love to do the same thing twice, as it would save me time and probably money. From giveaways to paid promotions to chucking books at cars from an I-35 overpass, I've tried it all. And yet, I've still got a few (probably dumb) ideas up my sleeve. With...

You are cordially invited to...

DINNER, DRINKS, & MAYHEM

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The Vinestead Universe