When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...
Emerging From the Shallow Pool of Amazon Advertising
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