When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...
I independently published my first book in 2004, and since then, I've tried all sorts of services and gimmicks to turn them into best sellers. BookBub, email lists, Facebook ads, Twitter ads, Goodreads ads (when they were still a thing), and after sixteen years, I can tell you that the only ad channel that ever produced meaningful results was Amazon Advertising. And that's why, for the launch of...
