Category

Always Be Closing

A List of Authors and Their Twitter Bios

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Like many independent authors, I'm convinced the path to publishing success begins with a killer Twitter bio. 160 characters are all that stand between us and critical acclaim (and approval from our fathers). Unfortunately, no one has the perfect formula for what you're supposed to put in your bio. Hashtags? Emojis? GPA? Credit Score? Everyone has ideas, but as with most things Twitter, I tend to...

Emerging From the Shallow Pool of Amazon Advertising

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woman in swimming pool during daytime

When Brigham Plaza launched last September, I decided to go all-in with Amazon Advertising. It made sense at the time: ads for the book would appear on Amazon, where users were already searching for something to read. Armed with a limited knowledge of how AMS works, along with a financially irresponsible budget, I created my ads and let them run. The results were underwhelming, and I've spent the...

No One Knows How Marketing Works; Least of All Me

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envelope paper lot

I like to try a different marketing approach with every book I publish, mostly because none of the previous ones seem to work very well. I would love to do the same thing twice, as it would save me time and probably money. From giveaways to paid promotions to chucking books at cars from an I-35 overpass, I've tried it all. And yet, I've still got a few (probably dumb) ideas up my sleeve. With...

Diving Head First Into the Shallow Pool of Amazon Advertising

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person jumping to body of water

I independently published my first book in 2004, and since then, I've tried all sorts of services and gimmicks to turn them into best sellers. BookBub, email lists, Facebook ads, Twitter ads, Goodreads ads (when they were still a thing), and after sixteen years, I can tell you that the only ad channel that ever produced meaningful results was Amazon Advertising. And that's why, for the launch of...

I’m not good at graphic design, and here’s more proof

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On paper, the idea of a book trailer makes sense. So much of what we consume on the webernets is in video form, although usually it's in a tiny window with the sound off as we struggle to read the captions. It just so happened the other day that I saw a blog post about creating book trailers, and they mentioned that Canva can do it now. So I loaded up the ol' computer and went to have a look for...

Not My Forte

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I can think of dozens of things I might say on my death bed 200 years from now, but one thing I'm sure I won't say is: boy, I wish I'd spent more time marketing. If anything, I will lament how much time and money I spent trying to convince people to read my books instead of actually writing them. In fact, if I'm taking too long to die, just show me 280 accumulated years of Facebook Ads receipts...

Why I Moo and So Should You

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I've been a big fan of Moo.com for a long time, and I've dutifully designed and distributed business cards for each of my books' releases. While this has worked well for years, lately I've been dissatisfied with ordering all these cards and barely handing out half. Instead, I'd rather have something that transcends each release, something I can use until they run out. To that end, I sat down and...

Wake or Be Woken

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It's never too early to start freaking out about having to write a book description that will somehow magically convince people they need to read my latest Science Fictional opus. I have never, not once, written a book description that I was happy with. Instead, I write something the day it goes live on Amazon and hope for the best. Probably not the best marketing tactic, but whatever. For book...

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