CategoryMarketing

Not My Forte

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I can think of dozens of things I might say on my death bed 200 years from now, but one thing I'm sure I won't say is: boy, I wish I'd spent more time marketing. If anything, I will lament how much time and money I spent trying to convince people to read my books instead of actually writing them. In fact, if I'm taking too long to die, just show me 280 accumulated years of Facebook Ads receipts...

Why I Moo and So Should You

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I've been a big fan of Moo.com for a long time, and I've dutifully designed and distributed business cards for each of my books' releases. While this has worked well for years, lately I've been dissatisfied with ordering all these cards and barely handing out half. Instead, I'd rather have something that transcends each release, something I can use until they run out. To that end, I sat down and...

Wake or Be Woken

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It's never too early to start freaking out about having to write a book description that will somehow magically convince people they need to read my latest Science Fictional opus. I have never, not once, written a book description that I was happy with. Instead, I write something the day it goes live on Amazon and hope for the best. Probably not the best marketing tactic, but whatever. For book...

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