No One Knows How Marketing Works; Least of All Me


I like to try a different marketing approach with every book I publish, mostly because none of the previous ones seem to work very well. I would love to do the same thing twice, as it would save me time and probably money. From giveaways to paid promotions to chucking books at cars from an I-35 overpass, I’ve tried it all. And yet, I’ve still got a few (probably dumb) ideas up my sleeve. With Vinestead Anthology Book Seven on the horizon, I’ve started thinking about what I’m going to do next. Whether it works or not remains to be seen, but I can tell you this: it will cost (me) money.

TL;DR: click here


One thing I’ve never really tried is building up a newsletter. For one, I don’t have enough content to fill a newsletter, and B) I really dislike newsletters. Maybe not the emails themselves, but the constant barrage of “sign up now” or “don’t leave yet” or “I’ve got your wife and kids in the basement, give me your email address.” If your website has one of those screen-dimming pop-up boxes that displays when you try to leave the site, please know that I hope McDonald’s gets your order wrong from here until eternity.

If I like your blog or site, I will go out of my way to subscribe to it. I don’t need the box. I don’t care if it’s the #1 way to capture subscribers (read: people to spam), I’m not going to do it. I don’t think that’s what a newsletter should be about. I know we as independent authors always need to be advertising, but maybe we shouldn’t be so focused on spamming the people who already like us and our work.

All that said, I’m starting a newsletter.


Going back to my nascent marketing plan for Book Seven, it mostly involves doing something fun for me and the people who enjoy my books. I believe being a Vinestead Anthology fan should come with some perks, and I want to live up to that belief with every release. I’ve thought of something fun to do with Book Seven, but it occurs to me that I don’t have a great way of contacting my readers to get them involved. Since dumping Facebook last year, and with Twitter mostly a black hole of marketing anyway, it really comes down to the people in the Contacts app on my phone.

And I’m not really keen on “doing something fun” for AMEX Fraud Dept.

So it has come to this: I need to maintain a list of readers who want to participate in my ill-fated marketing schemes because they like fun.

Further Clarification

This newsletter / mailing list will be used for the following purposes:

  • To include you in just-for-fun™ marketing campaigns
  • To update you on the progress of the next book (monthly, at most)
  • To show you a photo of my dog Cheyenne (bi-annual, at least)

This newsletter / mailing list will NOT be used for the following purposes:

  • To send you blog posts
  • To send you writing tips, exclusive deleted scenes, flash fiction, daily selfies, my thoughts on Tombstone v Totino’s, etc.
  • To ask anything of you that costs money

In Sum

The real TL;DR of this post is that I have something fun I’m planning and I need to be able to contact you when it’s time. I want to make sure you’re included if you want to be.

If that sounds like something you’d be down for, your invitation to Vinestead Anthology Book Seven awaits…


About the author

Daniel Verastiqui

Daniel Verastiqui is a Science Fiction author from Austin, Texas. His novels explore relationships and identity in the context of ubiquitous technology, pervasive violence, and frequent nudity. His most recent book, Brigham Plaza, is now available in print and digital formats on Amazon.

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