All I wanted to do was buy Dom a skeleton. It seemed simple enough. She saw it in the store and really liked it. I thought, huh, maybe I’ll order that online and surprise her? So I did just that. But, in order to get a 15% percent coupon, I had to enter my email address.
I know. You’re thinking: you brought this on yourself, Daniel. And sure, I wouldn’t have minded an email every week from Desperate Barn (not their real name, but lots of people are saying they’re desperate, lots of smart people. I don’t know, someone should probably look into that), but what I got instead was just… disappointing.
That’s just way too many emails. And a lot of them were the same damn email about 15% off my first order.
So yeah, I know what the solution is, but did it have to come to this? Did I really have to write a blog post about it?
The short answer is no.
The long answer is that Por Vida work has dried up until the book comes back from the proofer, so I’m really, really bored. So this is what is has come to.
You’re doing email marketing wrong, Pottery Barn.