There’s nothing special about the Plummer Tower on the corner of Fountain and Gardner in Hollywood, California. It has a modern design of black windows on a gray grid and stands fifty stories tall. From the outside, you wouldn’t be able to tell it houses one of the biggest lies of the twenty-first century.
Since the technology was developed twenty years ago by Perion Synthetics, more than 78,000 Americans have bought into the slick marketing campaigns of companies like Vitra Synth.
Their message isn’t subtle: by transferring to a synthetic body, you can live forever.